ServiceNow SAM takes months, Subble is set up in minutes with nothing to install.
ServiceNow Software Asset Management (SAM Pro) is built for software entitlements, licence compliance and audits across SaaS, cloud and installed software. It needs ongoing specialist work to run. Many organisations have to fix CMDB, discovery and contract data before they can trust its results. Subble is a licence analytics tool built for SaaS. It tracks how each person uses each app, then tells you, licence by licence, which to remove or downgrade and what each one saves. Subble's prebuilt connections to your apps and identity provider are read-only.
Contact sales“They effectively told us we needed another one or two people to administer SAM.”
Feature comparison
Why choose Subble?
Deeper than login history
SAM Pro sees logins and activity, and can reclaim inactive licences. Outside Microsoft 365 it can't tell whether someone who's active needs their current tier. Subble records which paid features each person uses and what their licence costs, so it can tell you when someone could move to a cheaper tier without disrupting their work.
Every vendor you pay for, including AI
SAM Pro's view of paid features stops at Microsoft 365. For Adobe, it looks at what's installed on the desktop rather than what people do in the app. Subble runs the same analysis on every licence you pay for: Adobe, Atlassian, Salesforce, Zoom, and AI tools like ChatGPT and Claude.
Run Subble without a specialist team
SAM Pro needs ongoing specialist work to keep entitlements up to date, maintain publisher packs, oversee discovery and review reconciliation results. Subble maintains its prebuilt connectors, so you can run it without a specialist team or that upkeep.
Act on results from the start
SAM Pro's licence position depends on CMDB, discovery and entitlement data that often needs fixing first. Subble reads user and usage data straight from each app, with nothing to install. You can act on Subble's results from the start, without waiting for a CMDB or discovery cleanup. Every connection is read-only, and your licence and usage data stays in Australia.
SaaS and AI savings alongside ServiceNow
ServiceNow can continue to handle ITSM, the CMDB and licence compliance for installed software. You can add Subble for your SaaS and AI licences without changing ServiceNow or SAM Pro's configuration.
See what our customers have to say
“It was going to take a lot to configure, it was complicated, it wasn't going to get the value, and we were burning money. So we took ServiceNow SAM out, with no real impact.”
“I just signed the Microsoft agreement, literally five minutes ago. Subble is responsible for $60,000 of what we've saved on Microsoft this year. From my perspective it's already paid for itself.”
Frequently asked questions
SAM Pro takes months to implement and needs specialists to maintain its data and review its results, while Subble takes minutes to set up and maintains its connectors. Subble tracks which paid features each person uses, then tells you which licences to remove or downgrade and what each change saves. Subble costs less than an enterprise SAM platform.
Subble shows which paid features each person uses in every app it connects to, Microsoft 365 included, while SAM Pro's paid feature data is limited to Microsoft 365. In other apps, Subble finds licences assigned to people who are active but could use a cheaper tier. SAM Pro finds overlapping Microsoft 365 licences and needs rules you write for anything else, but Subble finds paid licences that overlap or that users can't access.
For SaaS licences, yes. Keep ServiceNow for ITSM, the CMDB and licence compliance for software installed on your devices.
Yes. Subble connects to your apps separately from ServiceNow, so adding Subble changes nothing in ServiceNow or SAM Pro's configuration.
Subble takes minutes to set up using prebuilt, read-only connectors. Connect your identity provider and your SaaS apps, and Subble shows you how much you could save.
See what Subble finds that ServiceNow misses
We'll show you who uses each licence and how much you could save.